Casablanca, Morocco — Glovo couriers in Morocco, represented by the Moroccan Labor Union (UMT), have launched a 48-hour strike beginning September 1, staging sit-ins at the company’s offices in Casablanca Finance City as they press key demands to the delivery platform.
Riders are calling for an immediate increase in the base delivery rate, currently at just 6 dirhams (approx €0.55), which they say fails to cover essentials like fuel, maintenance, and insurance. The strike demands also include doubled night rates, holiday pay, full compensation for canceled orders, an end to grouped (batch) orders, and transparent, fair algorithmic routing that considers traffic laws and safety.
Additional grievances include the reactivation of arbitrarily suspended accounts, clarity on incentives and disciplinary processes, protection of personal data, and the reopening of service zones like Bouskoura and Dar Bouazza, which have been restricted by authorities.
The strike follows recent tensions triggered by Glovo’s display of a truncated map of Morocco that omitted southern regions, labeled “Western Sahara.” While Glovo called it a “technical anomaly” and corrected the error, the incident deepened mistrust among workers.
The latest action builds on Glovo’s recent settlement with Morocco’s Competition Council, under which the company agreed to remove exclusivity clauses, publish ranking transparency guidelines, commit MAD 31 million (~$3.1 million) annually to couriers, and launch a MAD 5 million Impact Fund for scholarships and vocational training. Yet riders insist these measures fall short of their demands.
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