Instagram is testing a brand-new Auto-Scroll feature, and it might revolutionize the way we consume content forever! Instead of manually swiping up to view the next post or reel, this feature lets the app do it for you automatically, creating a hands-free, seamless viewing experience.
The feature is currently being tested on select accounts, and early users say it feels like watching TikTok or YouTube Shorts in autoplay mode. This is a smart move by Meta to keep users glued to their screens, especially Gen Z and digital creators who are always looking for smoother, faster content flows. For African content creators, influencers, and even small businesses, this could mean longer watch times and better engagement on posts and ads.
While it sounds convenient, some users are raising concerns: it might reduce user control, drain data faster, and even mess with how long people engage with specific content. Still, if Instagram gets it right, Auto-Scroll could become the next viral viewing standard—and Africa's growing creator economy might just ride the wave.
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